Game Classification

Toyota Auris ice Experience 2 Ad-Invaders (France), Toyota (Japan), 2008  

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 12 to 16 years old / 17 to 25 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:

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