Game Classification

Lekar IKEA (Sweden), 2010 Download it Now !

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
Age : 3 to 7 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)


Similar games


Lekar A compilation of 3 games released by IKEA for promotional purposes. These games are meant to entertain 3-7 years old :

"Bird, Fish or In Between," is a traditional Swedish hide-and-seek game: Player #1 finds a good hiding place for the iPhone. That player then sets the iPhone to give audible clues about its location. When the players search for it, the device makes sounds which slowly give away its whereabouts. The one who finds the iPhone first taps stop and gets to hide it the next time around!

Charades is a classic word-guessing game. Player #1 gets a task generated by the iPhone. When memorized, Player #1 hands over the device to the other player(s). Player #1 then pantomimes the task. The other players try to guess what the task is by selecting one of the choices shown on the iPhone. When someone gets it right, the roles change, and it's their turn to act!

Musical Chairs is a popular elimination game. Start by selecting the number of players and then placing several chairs in a circle. There should be one less chair than there are players. The game begins when the players form a circle around the chairs. The leader taps an icon on the iPhone and music starts to play. When the music suddenly stops, everyone must race to sit down on one of the chairs. The player who is left without a chair is eliminated. One chair is then removed to ensure that there will always be one fewer chair than there are players. The music resumes and the cycle repeats until only one player is left in the game. The last player wins!

Distribution : Internet - Free
Platform(s) : iPhone / iPod Touch

Links