Game Classification

ejpro - serious game easyjet à l'attention des agents de voyage easyjet & e-teach (Switzerland), e-teach (Switzerland), 2010 Play it Now !

Informations Analyses Serious Gaming
 

Classification

Classify this game
ejpro powered by ChallengeMonitor ejpro.com


1). The CONTEXT : in 2010, Marketing Services for easyJet Switzerland and Germany wanted to make travel agents aware of, and train them in, its services.

2).The STAKES for easyJet were :
Improve easyJet’s image among this target audience
Inform about easyJet’s offer, adapted to the needs
of a business public
Increase the flights “booked” by these travel agents

Distribution : Internet - Free
Platform(s) : Browser - Browser (Flash) - Browser (HTML5) - iPad - iPhone / iPod Touch - Mobile - Mobile (Android) - Mobile (Flash Lite) - Mobile (Windows Mobile) - Mobile (Windows Phone) - Tablet (Android) - Tablet (Windows)

Links

Update this description