Game Classification

Lego Universe NetDevil (U.S.A.), LEGO (Denmark), 2010  

Informations Analyses Serious Gaming
 

Classification

VIDEO GAME
(Advergame)

Keywords

Mmo

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Licensed title

Market

This title is used by the following domains:
  • Entertainment

Audience

This title targets the following audience:
 Age : 8 to 11 years old / 12 to 16 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick CREATE : explanation of this brick MANAGE : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
1 analysis

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Lego Universe Lego Universe is an upcoming massively multiplayer online game developed by NetDevil. It is to be released in the second half of 2010. It is delayed from original estimates of 2009, late November 2008, and mid-2008. This is the first Lego computer game sold in which players can connect and play online. [source:wikipedia]

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