Game Classification

Jeep Patriot and the Way-Beyond Trail Organic (U.S.A.), Jeep (U.S.A.), 2007  

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Adventure - Interactive movie

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 12 to 16 years old / 17 to 25 years old / 25 to 35 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
0 analysis

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Jeep Patriot and the Way-Beyond Trail This interactive movie told (is no longer available for play) a twisted tale of adventure and abject failure set in the same rural backwoods that lent its exotic menace to the film "Deliverance". Gary, Srini and Jodi are three somewhat clueless urban hipsters (also appearing in non-interactive TV commercials as part of the same ad campaign) whose canny choice in vehicle (DaimlerChrysler's 2007 Jeep Patriot) nonetheless leaves them well-equipped for an array of misadventures off the beaten path when Gary reveals an old family treasure map around a campfire. The viewer is the team's fourth member and gets to make choices informing which dubious decision the foursome decide to undertake next in pursuit of the hidden treasure.

The adventure contains 44 different sections and though a perfect play-through can expose the player to as few as 10 of them, it is possible to arrive at the "good" ending by a much more circuitous scenic route. Some exceptional features of this interactive film include depicting a user-submitted profile picture on an in-movie ID card and notifying an "emergency contact" upon reaching an undesirable ending to challenge them to see if they can do any better. [source:mobygames]

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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