Game Classification

Yaris Backbone Emeryville (U.S.A.), Toyota (Japan), 2007  

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Action - Shooter

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 12 to 16 years old / 17 to 25 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick SHOOT : explanation of this brick
0 analysis

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Yaris Yaris is an Xbox Live Arcade title given away for free to promote car manufacturer Toyota's line of subcompact cars released in 2007. The game offers futuristic combat gameplay with three models to choose from: the 3-door Liftback, the 4-door Sedan and the 4-door S Sedan, each with a mounted "mechanosymbiont" gun on the hood.

Players drive the cars through tracks presented as large tubes, populated with unusual enemies such as mp3 players and giant motorcycle racers. While racing, players collect coins scattered around or left behind by enemies to upgrade the cars' chassis or wheels, or in exchange for more ammo storage, or an improved shield or gun. The five weapon upgrades include a sawblade, gatling racer, rocket launcher, shotgun laser and gauss cannon.

Multiplayer is available for up to two players. Next to the regular gameplay mechanics, auras light up when the cars are near each other, and the controller buttons can then be used to regenerate both cars' shields, drain extra coins from enemies, drain the opponent's shield or steal a coin from him. [source:mobygames]

Distribution : Retail - Commercial
Platform(s) : Xbox 360 (X360)

Links

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